Talking to your home sellers about getting their house market ready can be a delicate task. They may be defensive (after all, they love their house just like it is!) or resistant. The best way to get them on board is to let them know how important a market ready home is to a successful sale. Statist...

There are lots of variables that affect how potential home buyers react to houses they consider when home shopping. Any time they walk into a home that's cluttered, has an odor, or isn't decorated in a style they like, the chances of them keeping an open mind diminish. That first impression is cruci...

When potential home buyers walk into a home that’s for sale, the most important impression is the one made when they walk through the door. You can lose their interest before they even see the floor plan or venture into the next room if you don’t focus on the first impression

It’s a Feeling, Not a ...

When selling a home, the first ten seconds are the most crucial when potential buyers walk through the door. If they don't get an immediate impression that this might be the right house for them, you've probably missed the opportunity to sell the home. The first few seconds can cement how they feel ...