Every home seller believes their house is tastefully and perfectly decorated. In many cases, they may be right – it’s perfectly decorated for them. But that doesn’t make a house market ready, which is a very different thing.

Decorating Is Personal

A home’s décor reflects the tastes of the people w...

Curtains are such a fixture in most houses that homeowners cease to notice them and are unaware of just how important they are when selling a home.

As their realtor, it's up to you to point this out. Dated or dark curtains can detract from the potential of any home, particularly if they are in a pa...

Interior decorators often talk about adding a "pop of color" to a room when discussing home décor and design. If homeowners are creating a space to reflect their style and create a distinct personality in their home, this is one way to do it. When homeowners are trying to sell their home, however, a...

Many subtle effects influence potential home buyers' impressions of the houses they look at. Most of the time, they aren't consciously aware of why they do or don't fall in love with a particular house because so many things can (and do) influence them.

So, make sure your home sellers address these...

Why should you say “NO,” to small area / accent rugs?  When preparing a home for sale, homeowners need to edit out the items that aren’t necessary or that needlessly clutter a space. Accent rugs are an often overlooked feature that can drag down the appeal of a home. 

They Are a Hazard

When there ...

When selling a home, the first ten seconds are the most crucial when potential buyers walk through the door. If they don't get an immediate impression that this might be the right house for them, you've probably missed the opportunity to sell the home. The first few seconds can cement how they feel ...

In the past, we've talked about how the subconscious mind influences a home buyer's purchase decision when shopping for a home. It's obvious that as a realtor or a home seller, you need to tap into that subconscious decision-making process to sell a house for top dollar.

Getting your home market re...

The best way to motivate your sellers to stage a home is to make them aware of the significance of having a market ready home. The National Association of Realtors® (NAR) statistics on staging show that houses sell 79% faster and for 6-25% more money! 

With this in mind, it is important to bring ba...

If you are about to put a ‘For Sale’ sign in front of your next listing, it is imperative to present it perfectly in terms of appearance to potential buyers. If your seller has a cat or dog (or any pets for that matter), in the home, it can be a huge factor in why they are not going to get their hom...

Curtains are Everything!

However... you may want your sellers to forego having curtains when staging their home. This is because curtains play a huge role in how the home looks, feels and is presented. 

It’s not just the style of curtains that may be the issue, though; yes, there’s no doubt that i...