Talking to your home sellers about getting their house market ready can be a delicate task. They may be defensive (after all, they love their house just like it is!) or resistant. The best way to get them on board is to let them know how important a market ready home is to a successful sale. Statist...

There are lots of variables that affect how potential home buyers react to houses they consider when home shopping. Any time they walk into a home that's cluttered, has an odor, or isn't decorated in a style they like, the chances of them keeping an open mind diminish. That first impression is cruci...

When potential home buyers walk into a home that’s for sale, the most important impression is the one made when they walk through the door. You can lose their interest before they even see the floor plan or venture into the next room if you don’t focus on the first impression

It’s a Feeling, Not a ...

Every home seller believes their house is tastefully and perfectly decorated. In many cases, they may be right – it’s perfectly decorated for them. But that doesn’t make a house market ready, which is a very different thing.

Decorating Is Personal

A home’s décor reflects the tastes of the people w...

The right preparation of a home before listing it on the market it is essential to selling a property quickly and for top dollar. Some people refer to this as home staging, although it's more accurate to refer to this as making a home "market ready." Going through the process of making a home market...

When getting a house market ready, pillows are one of the few areas where you may want to add rather than subtract. The right combination of pillows in various sizes, colors, and patterns can really dial up the look of a room. Two areas where this is particularly important are the living room and th...

Most homeowners know that two areas of a home that are most important to potential buyers are the kitchen and the master bedroom. Many don't realize, however, that the first ten seconds are just as crucial. Be sure your clients understand just how vital those ten seconds are:

First Impressions Can’...

"The kitchen is the heart of the home." 

People spend a great deal of their time in kitchens; they cook, share meals, work, and have heartfelt conversations around kitchen tables or over breakfast islands. Creating a market-ready kitchen means having a room that "Wows!" Fortunately, this can be ...

Wall décor of any kind can enhance the market-ready appeal of a home, but only if it's done sparingly and if the décor is placed correctly. When potential buyers look at a room, wall décor that isn't balanced can be jarring even if people don't consciously know why.

Choose the Right Wall Décor

Helping your clients get their house market ready is simpler if you keep in mind that it's mostly about perception. It's easier to get homeowners on board with changes you want to make and steps you want to take if they perceive these things in a positive light.

Keeping It Positive

When you refer ...